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Digital Marketing Fundamentals

Name: Digital Marketing Fundamentals
Brand: Learning People
Price: 149.00 GBP
Availability: InStock

The Digital Marketing Fundamentals course by Simplilearn equips learners with practical skills across essential channels—including SEO, Google Ads, content strategy, social media, email automation, and analytics—to build integrated strategies that drive modern business growth.

Course Overview

Introduces digital marketing concepts, key channels, customer journeys and the role of digital media in modern business growth.
Covers website fundamentals including user experience, landing pages, conversion optimisation and content management systems.
Explores search engine optimisation through keyword research, on-page optimisation, technical SEO and performance measurement.
Provides an overview of Google Ads and search engine marketing, including campaign structure, targeting and ROI measurement.
Develops skills in content marketing, social media marketing and audience engagement across major digital platforms.
Introduces email marketing techniques including list building, segmentation, campaign design and automation workflows.
Examines video marketing and YouTube as channels for brand awareness, engagement and customer acquisition.
Covers analytics, CRM, marketing automation and the development of integrated digital marketing strategies.

Certification overview:

Included Items: Instructor-led OR Self-paced course + Official exam + Digital badge

Certificate Duration:

Instructor-Led: day (live or virtual)
Self-Paced: 28 hours of content

Who is this course ideal for?

This course is ideal for anyone interested in learning about digital marketing strategies, including business owners, marketers, content creators, and aspiring digital marketers.

Certification Modules

Digital Marketing Foundations Course

Frequently Asked Questions

What core industry problems does the Digital Marketing Fundamentals training solve?

This course is engineered to help you solve real-world customer acquisition and engagement gaps by integrating proven digital marketing channels into your daily workflow. You will learn to optimise websites for conversion, run effective SEO and Google Ads campaigns, and build automated email and social media strategies specific to this domain. By learning these practical marketing skills, you immediately boost your daily professional output and elevate your long-term career value.

Are the tools and software platforms taught in this course accessible to beginners?

The curriculum is structured logically to support clean career progression, moving from foundational digital marketing concepts to advanced analytics, CRM, and integrated marketing automation. While the course introduces deeper technical areas like technical SEO and campaign performance measurement, it builds steadily from the basics of websites, content, and customer journeys, so no prior marketing experience is required. This balanced approach ensures you can comfortably master the curriculum, acquire highly sought-after skills, and earn your digital badge without frustration.

How will completing this self-paced course help upgrade my professional CV?

Completing this training demonstrates to modern employers that you possess practical, forward-looking expertise across the full digital marketing landscape. Your profile will stand out with specialised capabilities, showing you can actively drive SEO performance, manage paid and organic campaigns, and build data-informed, automated marketing strategies. This enables you to confidently pursue high-tier promotions, transition into modern marketing roles, and take your career to the absolute next level.