- Introduces user-centred design principles and the importance of understanding user behaviours, needs and expectations.
- Covers user research techniques, persona development and journey mapping to support effective design decisions.
- Explores information architecture, navigation structures and interaction design patterns for digital products.
- Develops practical skills in wireframing, prototyping, usability testing and iterative design improvement.
- Examines visual design concepts including typography, colour theory, layout systems and design consistency.
- Covers responsive design and accessibility principles to support inclusive and device-independent experiences.
- Introduces design thinking methodologies including empathy, ideation, problem definition and rapid prototyping.
- Applies UX and design thinking approaches to the development of intuitive and engaging digital products and services.
Certification overview:
Included Items: Instructor-led OR Self-paced course + Official exam + Digital badge
Certificate Duration:
- Instructor-Led: day (live or virtual)
- Self-Paced: 18 hours of content
Who is this course ideal for?
This course is ideal for anyone interested in learning about design and digital marketing strategies, including business owners, marketers, content creators, and aspiring digital marketers.