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YouTube Fundamentals

Name: YouTube Fundamentals
Brand: Learning People
Price: 149.00 GBP
Availability: InStock

The YouTube Fundamentals course by Simplilearn equips learners with practical skills in video content strategy, channel branding, YouTube SEO, advertising, analytics, and video production to effectively drive customer engagement and digital marketing performance.

Course Overview

Explains the role of video marketing within wider digital marketing campaigns and customer engagement strategies.
Covers YouTube channel creation, branding, audience development and content planning for business purposes.
Introduces YouTube advertising, including ad formats, campaign objectives, audience targeting and budgeting considerations.
Explores YouTube SEO techniques such as keyword research, metadata optimisation and effective thumbnail design.
Examines how the YouTube algorithm influences search rankings, recommendations, watch time and audience retention.
Covers performance measurement using YouTube Analytics, reporting tools and key engagement metrics.
Introduces video production fundamentals including planning, scripting, recording and editing content for online audiences.

Certification overview:

Included Items: Instructor-led OR Self-paced course + Official exam + Digital badge

Certificate Duration:

Instructor-Led: day (live or virtual)
Self-Paced: 6 hours of content

Who is this course ideal for?

This course is ideal for anyone interested in learning about video marketing strategies, including business owners, marketers, content creators, and aspiring digital marketers.

Certification Modules

YouTube and Video Marketing

YouTube Marketing 101

Ranking YouTube Videos

Frequently Asked Questions

What core industry problems does the YouTube Fundamentals training solve?

This course is engineered to help you solve real-world video engagement gaps by integrating YouTube strategy into your daily digital marketing workflow. You will learn to optimise videos for search rankings, run targeted advertising campaigns, and measure performance through YouTube Analytics specific to this domain. By learning these practical video marketing skills, you immediately boost your daily professional output and elevate your long-term career value.

Are the tools and software platforms taught in this course accessible to beginners?

The curriculum is structured logically to support clean career progression, moving from foundational video marketing concepts to advanced YouTube SEO and algorithm-driven strategy. While the course introduces deeper areas like metadata optimisation and campaign targeting, it builds steadily from channel creation and content planning basics, so no prior video production experience is required. This balanced approach ensures you can comfortably master the curriculum, acquire highly sought-after skills, and earn your digital badge without frustration.

How will completing this self-paced course help upgrade my professional CV?

Completing this training demonstrates to modern employers that you possess practical, forward-looking expertise in driving engagement through video marketing. Your profile will stand out with specialised capabilities, showing you can actively grow a YouTube channel, optimise content for search and discovery, and produce compelling video content that supports business goals. This enables you to confidently pursue high-tier promotions, transition into modern content and digital marketing roles, and take your career to the absolute next level.